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Is there an aquatics angel somewhere on the Coronado landscape? High up in the
Coronado Shores looking out to sea perhaps? Or a First Street homeowner looking
over the bay? A Cays resident gazing out at the canals?
Five years ago a committee of local citizens, school board members and swim
coaches began meeting to consider whether a pool complex might be built at Coronado
High School.
A wave of enthusiasm took hold of the school community that year. “I’m in!” read
the stickers pasted on car windows and bumpers. After all, in the boom times of
2003, all things did seem possible, and Coronado, surrounded by water with three
yacht clubs and a junior sailing program, was definitely a spot where aquatic training
made sense.
There certainly appeared to be ample demand. After all, water polo players could
only get practice time at 4:45 a.m. at the city pool; masters swim classes, water aerobics
and kids’ swimming lessons filled up fast there. “Any parent knew that if you didn’t
sign your kids up for swim lessons the same week the brochure came out, you weren’t
getting them in,” said one veteran mom. Wouldn’t it be great if Coronado kids could
learn to swim as part of the physical education curriculum?
Today at The Brian Bent Memorial Aquatics Complex (BBMAC), middle schoolers
and high schoolers are doing just that, with new waves of swimmers hitting the water
each period. After school, middle school kids practice three days a week in the new
swim club and the water polo team has plenty of practice time. There are private swim
lessons for all ages, as well as lifeguard classes and Red Cross certification courses.
Meanwhile, the city pool has been able to increase its hours for free family swim
time which was once squeezed into short time segments.
The BBMAC was built on the site of
the high school’s former tennis courts. In
a game of musical chess, the courts were
relocated to the site of the former district
offices on D Ave, and new district offices
were built on district-owned land at 201
Sixth St. The pool had a soft opening last
December and was dedicated last May. It
honors Brian Bent, a three-year letterman
and co-captain of the CHS water polo
team that won the CIF title and a UCLA
graduate who helped guide the Bruins
to back-to-back NCAA championships.
Bent passed away in April of 2006 from
complications of an enlarged heart while
living in Taipei, where he was teaching
English to Taiwanese students.
The complex includes a 50-meter
Olympic size pool and a 25-yard instructional/
therapy pool, office, maintenance
facilities and bleachers. Solar panels
provide energy efficiency. A curvilinear
bench done in mosaic tiles by local artist
Kirsten Green; above it are glass-blocks
bearing the names of community members
who have donated to the pool.
Like Bent, Coronado aquatics has
sent several Coronado High students to
college, many on athletic scholarships,
playing water polo, including Sean
Cook, now playing his freshman year at
Pepperdine. There was Scott Syverson at
Princeton, Layne Beaubien at Stanford,
Jesse Smith at Pepperdine and hundreds
more, including young women such as
Elizabeth Hopkins at the University
of Maryland and Kelly Phelps at the
Arizona State University.
While there have been lots of successes
to point to, things aren’t going as swimmingly
in the financial arena. Operating
costs, once estimated at $250,000 a year,
have come in closer to $40,000 a month.
The actual figures for expenses and revenues
are an ever-evolving target as costs
for water, electricity, chemicals and salaries
ebb and flow in the start-up year.
Carrie Fernan, hired in August, is
the BBMAC aquatics director, in charge
of developing programs and marketing
the facility to swim clubs and organizations
locally, nationally and internationally.
Fernan was formerly with the city
of Coronado as aquatics director, leaving
that position in 2006 to join San Diego
State University to serve as aquatics
coordinator for the school’s new Aztec
Aquaplex.
Fernan has already met with early
successes, bringing in swim clubs during
their semester breaks this December and
January from Nebraska, the University
of Nevada at Las Vegas, the University
of the Pacific and as far away as Canada
and Sweden.
“They’ll be staying at local hotels,” she
said, “So the business community will
also benefit and so will the city’s TOT
[transient occupancy tax].”
“We’re in the process of working on
a contact with Total Immersion,” says
Fernan. “They run two-day clinics where
they video tape swimmers, critique their
strokes and then get them back in the
water to correct their strokes.”
She’s also ushered in a new website,
www.bbmac.org, which shows the availability
of private and semi-private swim
lessons, the schedule for morning and
evening water aerobics classes, and regular
open-swim hours.
Individuals can sign up for memberships,
with 30-day punch cards beginning
at $30 for kids and $90 for adults;
annual family memberships of unlimited
use are $700 for a family of three, adding
$100 for each additional family member.
Coronado Unified’s school board
president Doug Metz, who joined the
board in 2004, recounts the history of
the financial difficulties. “I felt the vision of a school pool was a good one,” he said.
“We’re an aquatics community, sure. But
I wanted the promoters and the district
to ‘show me the money’ in three ways:
Did we have the funds to build it? Did
we have an endowment to back up the
initial start-up costs? Did we have a business
plan that assessed the competition
including the city pool?”
School board members Bill Seager
and Julie Grazian formed a committee
and worked with the Islander Sports
Foundation, which presented a plan
at a 2004 school board meeting. Metz
saw that two legs had been met — $8.3
million to build the pool complex from
Community Development Agency funding
and pledges for a starting endow -
ment. But Metz didn’t find the competitive
analysis that would guarantee a flow
of revenue to support the annual operating
costs at the time estimated at $250,000
and therefore voted against the pool, ending
up on the losing side of a 4-1 vote. At
a subsequent vote on construction, Metz
was impressed with an endowment that
far exceeded projections at $1.2 million,
the majority of it from the Lee Mather
family (Lee and Phyllis Mather were
Brian Bent’s grandparents) and he went
with the board majority in a 5-0 vote.
Several months prior to the opening,
the board contacted the Sports
Foundation about their business plan
which “had not been vetted.” As the
Sports Foundation worked their plan,
months went by. Meanwhile, pool operating
costs came in at higher amounts
than had been projected.
Last April, the Sports Foundation
announced that it was defaulting on the
loan to the district, admitting it had not
recognized the start-up time necessary
to attract groups from outside Coronado and to develop programs that would be viable for residents
that would not compete with the city’s operations.
And so the school board moved to “Plan B,” releasing
the Sports Foundation from any obligations, and writing
a new contract with the BBMAC Foundation and its board
to market and run the pool. That board is composed of
Tom Sullivan, president; Dave Landon, vice president,
development; Joe Cook, vice president, operations; Jane
Simeral, treasurer and Missy Cook, secretary.
Missy Cook said that the BBMAC is now beginning
a new round of fundraising, initially targeting the original
“I’m in” pool backers. The school board is allowing
the BBMAC to borrow against the endowment up to
$600,000, allowing time to achieve certain levels of operational
efficiency. The BBMAC’s financial operation of
the pool is built on a three-legged stool which consists of
rental revenue from user groups, including various clubs,
physical therapy programs and public use; fundraising
and interest from the endowment. Now in its fourth
month of operation, BBMAC’s revenue-to-expense ratio
is approximately 50 percent. The board anticipates raising
$50,000 to $100,000 annually and points to other
recently constructed pool such as Coggan Pool at La Jolla
High School, which have similar targets even though
they receive some funding through the school district.
Metz says the school district ultimately wants to
retain ownership of the complex, rather than turning it
over to the city. Likewise, City Council members aren’t in favor of taking on a second city complex,
but some have indicated they might
offer some financial start-up assistance.
Other ideas that have been floated are
a partial tax or the city buys the tennis
courts from the school district and the
proceeds from that sale directed toward
the aquatics program.
What’s really needed, urges
Missy Cook, are some major donors:
Coronadans who have recognized the
benefits of swimming in their own lives
and want to pass on that legacy to future
generations. There are still naming rights
available — the scoreboard will go for
$250,000; lanes in the 50-meter pool are
$10,000 each.
“We know there are some angels
among us,” says Cook, “and we’re calling
out to them.” Angels can call the BBMAC
at (619) 437-0227 or go to the “Donate”
form on the web site. The site takes most
major credit cards, and Fernan would
just love to see a $1 million donation on
Amex come across her desk.
And just think of all those Amex
frequent flier miles that will give those
angels wings! |